Interactions divided by followers, as a percent.
| Rate % | – |
Use this calculator to get a follower-based engagement rate for one post (or a summed window if you add both sides). Enter interactions and follower count.
Rate % = 100 × interactions / followers. 400 likes+comments on 8000 followers is 5%. Reach-based rates use impressions instead. Followers must not be zero.
Interactions: Likes, comments, shares, whatever you count.
Followers: Audience size, not zero.
Rate %: Engagement as a percent of followers.
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